Consulting Versus Selling

9. október 2009

BrianTracyVið birtum einstaka sinnum greinar á ensku og grein dagsins er fengin héðan – af bloggsíðu Brian Tracy

One particular self-image possessed by high-achieving salespeople is that they see themselves as consultants rather than as salespersons.

View Yourself As A Consultant
One particular self-image possessed by high-achieving salespeople is that they see themselves as consultants rather than as salespersons. They see themselves as problem solvers with their products or services rather than as vendors looking for someone who will trade them money for what they have to offer.

Approach Them As Clients
They do not approach their customers with hat in hand, hoping for a sale. They approach their „clients“ with the attitude that they are consultants calling on the prospect to help him or her solve a problem or achieve a goal.

Ask Questions and Listen Carefully
Seeing themselves as consultants, they ask questions carefully and listen intently. They focus all of their energies on understanding the customer’s situation so that they can make intelligent recommendations based on what the customer really wants and needs.

Become An Expert in Your Field
As consultants, they recognize that they must be experts, authorities in their field. They know their products and services from one end to the other. They invest many hours familiarizing themselves with every single detail of what they sell, and of what their competitors sell as well. They know the strengths and weaknesses, the advantages and shortcomings, the features and benefits of what they are offering. They have excellent product knowledge which their customers can sense and which gives both themselves and their customers greater confidence throughout the sales conversation.

Differentiate Yourself from Your Competitors
Top salespeople, positioning themselves as consultants, see themselves as resources for their clients. They see themselves and carry themselves as advisors, mentors and friends. They become emotionally involved in their transactions and they are generally concerned that their product or service be the ideal solution to the real needs of the prospects they are dealing with. They differentiate themselves from their competitors by being more concerned with helping their prospects than with selling their products or services. Their customers often feel that they care more about them than they care about making a sale. And it’s true.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, see yourself as a problem-solver rather than as a salesperson. Take sufficient time to understand the prospect’s real need before you start selling.

Second, think of ways to tailor your product or service to your customer’s needs so that he sees what you sell as the ideal solution for him.

Auglýsingar

The Invitational Close

11. september 2009

BrianTracyVið birtum einstaka sinnum greinar á ensku og grein dagsins er fengin héðan – af bloggsíðu Brian Tracy

The Invitational Close is simple, low-key, classy and powerful.

You use it at the end of a sales conversation to conclude the transaction. It is preceded by a Trial Close such as: „Mr. Prospect, do you have any questions or concerns that I haven’t covered up to now?“ Or, „Mr. Prospect, does this make sense to you, so far?“

Probe for Lingering Objections
You ask these questions to be doubly sure that the prospect has no final objections lurking in the back of his mind that would block the closing of the sales process. You then invite the customer to make a buying decision by saying, „If you like what I’ve shown you, why don’t you give it a try?“

Invite the Customer to Buy
Inviting the customer to buy is very powerful. This is a gentle way of nudging the customer into taking action. „Why don’t you give it a try?“ If you are selling services, you can ask, „Why don’t you give us a try?“ If you want to be more bold and direct, you can simply ask, „Why don’t you take it?“

Change Your Wording
One of my seminar graduates doubled his sales by changing his words in the endgame of selling. After his sales presentation he would ask the prospect if he had any additional questions or concerns. If the prospect said „no,“ he would then ask, „Well, if you like it, why don’t you take it?“

He was amazed to find that many prospects could not think of a good reason not to go ahead with his offering immediately. Both his closing ratio and his income soared.

Action Exercises
Here is something you can do immediately to put these ideas into action.

The next time you complete your sales presentation, simply issue an invitation to the customer to make a decision. „Why don’t you give it a try?“

You may be surprised at your success.